Cossette Gives Punch To The Fight Network

The Fight Network, North America’s first and only all-combatant sports and entertainment channel, has launched a TV campaign to lure viewers to its network by – no surprise – trying to pick a fight.

A series of 30-second TV commercials feature a ‘Joe Average’ character who hurls insults and taunts at strangers and passers-by in an attempt to provoke a confrontation.